Reviewed : 09/05/2026
Comment : We bought a 2025 Bronco last night (9/26). The sales experience was unlike anything we've ever experienced. As 50-something professionals whose jobs for 35 years include customer service, I am shocked that this experience is allowable at Wetzel Ford. Spoiler alert: we did buy a car. The only reason we bought the car is that it was exactly what we had been looking for. We commented to each other: wish we could give the sales commission to any other Ford dealer in the state. Ashton was new on the job. He did interact with us, but within minutes it was obvious that no training or Ford knowledge had been acquired by him. After a week of researching Broncos, we could answer his questions better than he could answer any of ours. We understand there's a "new on the job" component, but he knew for a day we were coming to look at this particular car. He knew nothing, not even to give us road directions on the test drive. We will give him this: he was at least nice to us. One tip, though, for him: at least come at the end and thank us for being your first car sale. He never even spoke with us again after he told us "it's above my paygrade" when we began to talk price, even when he walked by us while we got in our new car. He went to get Joe, sales manager, who apparently does all of the dealing. We have never had someone as unfriendly, rude, and unwilling to negotiate. We get it: you want the most for the car. The only time we saw him happy was when he went out for his smoke break. It was so bad, I went to "Landon" and asked if there was anyone else at all we could talk with. He said, "No ma'am, he is the only one." Here are examples: We explained we had found one in central IN, very similar, and the price we were quoted. Joe said, right off the bat, "Well, go buy it then." When we suggested we had a car to trade, he acted put out that he had to even look at it. (His exact words, "fine then, give me the keys"). Our trade in's current value is between $8000-9000. We had a trade offer for $3500 the night before at another Ford dealer. We get it, it's a trade in. He offered us $1500 after acting disgusted that he even had to go look at it. The overall impression we got is that we were not valued as customers, that there was a distinct irritation that we would even ask to negotiate a price (isn't this why we go to a dealer rather than Carvana?), and that he would prefer that we just buy somewhere else. In the end, we did get the price we wanted because I said, "Sir, you are holding out over $500 when that car has been sitting here for 3 months." He was mad, stormed off, then begrudgingly accepted our price. The funny thing was that he came out for an obligatory final handshake, as if it had all been pleasant. I allowed my husband to shake his hand, then moved toward the door. He threw up his hands in disgust that I had not walked over to shake his hand. For an hour and a half, you didn't even treat us like people, and then you wonder why someone might be uncomfortable shaking your hand? Watch the cameras, Wetzel owners, if you have them! Trust us, we've negotiated before. It's possible to negotiate and disagree, but be respectful, genuine, and kind. It wasn't as if there were just lots of price disagreement. Here's the main thing: Joe clearly doesn't like people and doesn't enjoy his job. The two bright and shining stars in this place are Landon: he will go far! Friendly, treated us like people, apologized that training materials are offered but some people don't take the time to use them (his colleague Ashton) and Bart, who handled our paperwork. They were both kind and sincere. If the car you want is at Ford Wetzel, be prepared. You'll have to endure this type of encounter. Thankfully we drove off with the car we wanted, and told ourselves it's the car, not the one who sold it to us, in the end. *This in no way reflects on the service department, of which we have not used yet.